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NADAguides.com and AutoTrader.com Launch 'Find a Dealer' Program


December 2006
 Filed under: CAR CONSUMER Car News | CAR CONSUMER Headlines

Finding an Automotive Dealer Is Easier With Integrated Campaign at NADAguides.com

COSTA MESA, Calif., Dec. 5 /PRNewswire/ -- NADAguides, a leading vehicle information website, and AutoTrader.com, the ultimate automotive marketplace, today announced the launch of the 'Find a Dealer' campaign, a program designed to help shoppers find local automotive dealers through which they can buy new and used cars, faster and easier than ever before.
The integrated campaign, available in both the New Car and Used Car sections of the NADAguides.com website, allows shoppers who are researching pricing and specification information for virtually every car on the market today, to find dealers within their local market area, all with the click of a mouse.

The program is powered by AutoTrader.com's dynamic dealer locator technology which allows users the opportunity not only to find a dealer geographically close to them, but also to find retailers who provide special financing, offers, particular services, inventory types, languages spoken and particular amenities, among other features. This technology ensures shoppers find the best dealer to meet their specific needs.

"We're excited about the launch of the 'Find a Dealer' program," said Don Christy, Jr., president and CEO of NADAguides.com. "NADAguides.com is committed to helping shoppers research virtually every aspect of a new or used car and AutoTrader.com is committed to helping shoppers find the perfect car -- and the perfect dealer -- to meet their needs. The launch of our integrated dealer campaign is a win-win for both our customers and for the business offerings we provide to the millions of shoppers who visit our website each and every month."

"AutoTrader.com's Find A Dealer feature epitomizes the value we place on helping consumers not only find the vehicle that best suits their needs, but also find the dealership that accommodates their car-shopping requirements and customer service expectations," said Chip Perry, president and chief executive officer, AutoTrader.com. "We're proud to offer this unique feature through NADAguides.com to further assist today's savvy vehicle shopper."

Shoppers visiting the NADAguides.com website can access the 'Find a Dealer' program throughout the New and Used Car sections of the company's website.

About NADAguides.com

N.A.D.A. Appraisal Guides (NADAguides.com) is the world's largest publisher of vehicle valuations and specification information for new and used cars, trucks, vans, and SUVs, as well as van conversions, limousines, classic and collectible cars, boats, RVs, motorcycles, snowmobiles, personal watercraft and manufactured housing. The company's consumer website, NADAguides.com ( www.NADAguides.com ), offers a variety of new and used vehicle services in addition to valuation information. Throughout its 73-year history, N.A.D.A. Appraisal Guides has earned the reputation as the recognized authority for vehicle valuations. Its website, NADAguides.com, is the most comprehensive vehicle information resource on the Internet today.

About AutoTrader.com

AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 11 million qualified buyers each month. Through innovative merchandising products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online -- dramatically improving the way people research, locate and advertise vehicles.

AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor.

Source: NADAguides.com

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